Lee’s ‘for the world that works” initiative
135 year old Lee Jeans is one of the most well-known Jeans brands of all time, the American brand of denim jeans was first produced in 1889 in Salina, Kansas. Lee is owned by Kontoor Brands, a spin-off of VF Corporation’s Jeanswear Division. The company states that they are an international retailer and manufacturer of casual wear and workwear and that they have more than 400 employees in the US.
On 3rd Feb 2020, Lee jeans introduced “For A World That Works,” its first global sustainability platform uniting the brand’s legacy of innovation and purpose with a responsibility to build a stronger,
“Since 1889, our founder H.D. Lee has weaved timeless denim style and innovative apparel solutions to empower consumers toward a brighter future. We celebrate this legacy with our global sustainability platform that unites our brand heritage of innovation and purpose with a responsibility to build a stronger, more sustainable world.
STAND TALL FOR WHAT YOU BELIEVE IN. WE DO AT LEE.
We passionately challenge ourselves and bring people together to create a stronger, more sustainable future.”
The Lee brand’s new platform is guided by three key focus areas:
For all: More sustainable world Lee is committed to bringing more people together to transform communities in which we operate, Hundreds of Hours of Service; Lee jeans’ employees spend hundreds of hours volunteering for their communities around the world every year and Worker Well-Being.
For our Planet: Lee is committed to seeking out more sustainable solutions; Zero Waste Distribution Centers, Saving 1 Billion Liters of Water in Manufacturing
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Everything we do: Lee is committed to finding more innovative design solutions to deliver better products that meet consumers’ growing demand for high-quality apparel looks good and fits great and upholds our values for social and environmental impact.; Making Fashion Circular, Technology Solutions to Reduce Waste.
“We all know the urgency. We all feel the responsibility. This is why we passionately challenge ourselves and bring together people to create a more sustainable future,” said Roian Atwood, Senior Director, Sustainable Business, Kontoor Brands.
